Stop saying “users” and “content”

Terminology like users and content is demeaning and hurtful.

Artists aren’t creating content to populate our datasets—they’re creating movies, music, essays, drawings, games, paintings. Labeling a work that someone created, out of passion and love, content, is frankly disrespectful. It reduces the creative work from something beautiful to merely another piece of content, and greatly undervalues the effort and skill necessary to create it.

Likewise, calling people users, dehumanizes them. It turns them into a mere datapoint, or worse, an asset to be exploited.

There are only two industries that call their customers “users”:
illegal drugs and software.

Edward Tufte

Terms like these shift focus away from the humans in the equation. Language is the lense through which we see the world. Use it wisely.